Penn State University Helmets
Penn State University, one ofthe USA's largest collegefootball programs, wanted aschedule poster that stoodout from the crowd. They hadseen KEP's Pop Up Helmetsand wondered if we coulddevelop a poster thatincorporated the helmet.
Category
Commercial
Category
Commercial
Category
Commercial
Client
Penn State University
Client
Penn State University
Client
Penn State University
Services
Brief, Design, Concept, Print, Deliver
Services
Brief, Design, Concept, Print, Deliver
Services
Brief, Design, Concept, Print, Deliver
1. Issue
Penn State University, one of the USA's largest college football programs, wanted a schedule poster that stood, out from the crowd. They had seen KEP's Pop Up Helmet sand wondered if we could develop a poster that incorporated the helmet.
With
2. Goal
To create a product that could function as a poster or as a removable cardboard helmet.
3. Solution
We experimented with different paper weights and finishing techniques to create a single-side laminated poster that was rigid enough to exist as a poster, but could easily be punched out into a helmet. KEP delivered 12,000 helmets with a 3-week turn around time. The innovation was the first of its kind and PennState's video of the poster received over 300k views across all social media platforms. Media coverage showed a positive perception of Penn State as the nation's leading college football program.
4. Outcome
Within
6. Conclusion
This project
1. Issue
Penn State University, one of the USA's largest college football programs, wanted a schedule poster that stood, out from the crowd. They had seen KEP's Pop Up Helmet sand wondered if we could develop a poster that incorporated the helmet.
With
2. Goal
To create a product that could function as a poster or as a removable cardboard helmet.
3. Solution
We experimented with different paper weights and finishing techniques to create a single-side laminated poster that was rigid enough to exist as a poster, but could easily be punched out into a helmet. KEP delivered 12,000 helmets with a 3-week turn around time. The innovation was the first of its kind and PennState's video of the poster received over 300k views across all social media platforms. Media coverage showed a positive perception of Penn State as the nation's leading college football program.
4. Outcome
Within
6. Conclusion
This project
1. Issue
Penn State University, one of the USA's largest college football programs, wanted a schedule poster that stood, out from the crowd. They had seen KEP's Pop Up Helmet sand wondered if we could develop a poster that incorporated the helmet.
With
2. Goal
To create a product that could function as a poster or as a removable cardboard helmet.
3. Solution
We experimented with different paper weights and finishing techniques to create a single-side laminated poster that was rigid enough to exist as a poster, but could easily be punched out into a helmet. KEP delivered 12,000 helmets with a 3-week turn around time. The innovation was the first of its kind and PennState's video of the poster received over 300k views across all social media platforms. Media coverage showed a positive perception of Penn State as the nation's leading college football program.
4. Outcome
Within
6. Conclusion
This project
“We’re so grateful for the ”
— Penn State University
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Get in touch with us
Let’s talk about your next print job, whether its taking your next print brief or giving you free advice on how to make your project come to life.
For a non obligation quote or to talk all things print, KEP is here to help.
Get in touch with us
Let’s talk about your next print job, whether its taking your next print brief or giving you free advice on how to make your project come to life.
For a non obligation quote or to talk all things print, KEP is here to help.
Get in touch with us
Let’s talk about your next print job, whether its taking your next print brief or giving you free advice on how to make your project come to life.
For a non obligation quote or to talk all things print, KEP is here to help.