Camelot Playstation Units
Camelot Playstation units had been exactly the same for years, and they were looking for an innovative solution to attract more attention and enhance campaign activity. Any solution needed to be cost effective; no item could be "stuck" to the unit; and items needed to fit within existing mailing packs.
Category
Commercial
Category
Commercial
Category
Commercial
Client
Camelot on behalf of National Lottery
Client
Camelot on behalf of National Lottery
Client
Camelot on behalf of National Lottery
Services
Design, Print, Deliver
Services
Design, Print, Deliver
Services
Design, Print, Deliver
Location
Nationwide
Location
Nationwide
Location
Nationwide
Year
Sept, 2023
Year
Sept, 2023
Year
Sept, 2023
1. Issue
Camelot Playstation units had been exactly the same for years, and they were looking for an innovative solution to attract more attention and enhance campaign activity. Any solution needed to be cost effective; no item could be "stuck" to the unit; and items needed to fit within existing mailing packs.
2. Goal
To develop an additional item that could be added to the Playstation Unit
It was crucial to ensure that the removal process was handled swiftly and effectively to minimize risks. Margery also expressed a preference for eco-friendly methods to ensure the safety of her family and the environment, which added an extra layer of complexity to the task.
3. Solution
The "Tax Disc Topper" utilised space above one of the existing POS sections on the unit. We developed prototypes that showed how this could be attached to the unit. The solution we developed fitted over 2 screws already on the unit and avoided the need for any form of adhesive. The item was produced and cut from a simple die and would fit within current mailing packs. These have since been used in multiple campaigns and are a regular feature on Camelot'sPlaystation units.
4. Results
Within
5. Conclusion
Our
1. Issue
Camelot Playstation units had been exactly the same for years, and they were looking for an innovative solution to attract more attention and enhance campaign activity. Any solution needed to be cost effective; no item could be "stuck" to the unit; and items needed to fit within existing mailing packs.
2. Goal
To develop an additional item that could be added to the Playstation Unit
It was crucial to ensure that the removal process was handled swiftly and effectively to minimize risks. Margery also expressed a preference for eco-friendly methods to ensure the safety of her family and the environment, which added an extra layer of complexity to the task.
3. Solution
The "Tax Disc Topper" utilised space above one of the existing POS sections on the unit. We developed prototypes that showed how this could be attached to the unit. The solution we developed fitted over 2 screws already on the unit and avoided the need for any form of adhesive. The item was produced and cut from a simple die and would fit within current mailing packs. These have since been used in multiple campaigns and are a regular feature on Camelot'sPlaystation units.
4. Results
Within
5. Conclusion
Our
1. Issue
Camelot Playstation units had been exactly the same for years, and they were looking for an innovative solution to attract more attention and enhance campaign activity. Any solution needed to be cost effective; no item could be "stuck" to the unit; and items needed to fit within existing mailing packs.
2. Goal
To develop an additional item that could be added to the Playstation Unit
It was crucial to ensure that the removal process was handled swiftly and effectively to minimize risks. Margery also expressed a preference for eco-friendly methods to ensure the safety of her family and the environment, which added an extra layer of complexity to the task.
3. Solution
The "Tax Disc Topper" utilised space above one of the existing POS sections on the unit. We developed prototypes that showed how this could be attached to the unit. The solution we developed fitted over 2 screws already on the unit and avoided the need for any form of adhesive. The item was produced and cut from a simple die and would fit within current mailing packs. These have since been used in multiple campaigns and are a regular feature on Camelot'sPlaystation units.
4. Results
Within
5. Conclusion
Our
"I can't thank the team enough..."
— Camelot
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Get in touch with us
Let’s talk about your next print job, whether its taking your next print brief or giving you free advice on how to make your project come to life.
For a non obligation quote or to talk all things print, KEP is here to help.
Get in touch with us
Let’s talk about your next print job, whether its taking your next print brief or giving you free advice on how to make your project come to life.
For a non obligation quote or to talk all things print, KEP is here to help.
Get in touch with us
Let’s talk about your next print job, whether its taking your next print brief or giving you free advice on how to make your project come to life.
For a non obligation quote or to talk all things print, KEP is here to help.