ISSUE

Common Purpose (CP)was looking for a giveaway to highlight their 30th anniversary. This giveaway would need to be useful,long-lasting, and coordinate with their marketing. In addition, they wanted the product to be environmentally responsible.

GOAL

To create an eco-friendly product that people would refer to often, reinforcing the CP brand

SOLUTION

KEP proposed a wire-bound notebook with lined pages and interspersed CP marketing facts to increase likely hood of the product being used and to further educate the user about CP. FSC-certified paper was used, and the finishing processes resulted in an entirely recyclable product. The reaction to the giveaway at CP 30th Anniversary events was wholly positive, with many attendees asking to take multiple for colleagues and family.