Common Purpose 30th Anniversary
Common Purpose (CP)was looking for a giveaway to highlight their 30th anniversary. This giveaway would need to be useful,long-lasting, and coordinate with their marketing. In addition, they wanted the product to be environmentally responsible.
Category
Commercial
Client
CPG
Services
Print & Design
ISSUE
Common Purpose (CP)was looking for a giveaway to highlight their 30th anniversary. This giveaway would need to be useful,long-lasting, and coordinate with their marketing. In addition, they wanted the product to be environmentally responsible.
GOAL
To create an eco-friendly product that people would refer to often, reinforcing the CP brand
SOLUTION
KEP proposed a wire-bound notebook with lined pages and interspersed CP marketing facts to increase likely hood of the product being used and to further educate the user about CP. FSC-certified paper was used, and the finishing processes resulted in an entirely recyclable product. The reaction to the giveaway at CP 30th Anniversary events was wholly positive, with many attendees asking to take multiple for colleagues and family.
"The team at KEP have provided comprehensive store print requirements for many years. [KEP] is passionate and dedicated to providing the best service possible,whilst always ensuring the best possible value...our company cut costs significantly recently through a joint initiative reducing wastage and last-minute expensive jobs. Thank you KEp for all your hard work."
Other Projects
