What’s Next for Print? The Biggest Innovations Coming Soon

The future of print is bigger, bolder, and more dynamic than ever. From the immersive capabilities of 3D printing to the sheer visual dominance of Really Really Large Format Printing, the print world is evolving fast—and businesses that want to stand out need to evolve with it. The problem? Many marketing teams still see print as static. But in reality, it’s becoming one of the most innovative spaces in branding and retail engagement. In this article, we’ll explore the cutting-edge technologies revolutionizing print and reveal how you can use them to create unforgettable customer experiences and drive serious sales growth.

1. The Rise of 3D Printing in Marketing

3D printing has matured from novelty to necessity for brands seeking immersive storytelling. From prototype packaging to interactive promotional pieces, 3D printing enables customized, tactile experiences that customers can hold, explore, and remember. Forward-thinking retailers are using 3D-printed elements to create limited-edition packaging, in-store installations, and even personalized giveaways.

Example: LEGO's 3D-Printed Pop-Ups
LEGO has experimented with 3D printing in pop-up retail events to build giant models and immersive brand experiences that drive footfall and shareability. The results? Massive social media buzz and measurable increases in dwell time.

2. Really Really Large Format Printing: Maximum Impact

Forget standard banners. Today, Really Really Large Format Printing (RRLFP) covers entire buildings, transforms spaces, and becomes a focal point of experiential marketing. Think: wall wraps, floor graphics, high-rise mesh banners, and immersive environments that stop people in their tracks. With advancements in eco-inks and lightweight materials, these oversized prints are more sustainable and transportable than ever before.

Case Study: Car Brand Launches with Building Wraps
To launch a new electric vehicle, a major automotive brand covered a city building with a full-length image of the car, complemented by street-level print installations. The campaign went viral on social media and increased showroom visits by 40%.

3. Smart Print: Integrating Data and Interactivity

The future of print is smart. Print materials are being embedded with NFC chips, QR codes, and AR triggers that bridge the physical and digital worlds. Now, a flyer can launch a product demo, a POS display can sync with your phone, and a catalogue can link directly to an ecommerce experience. This convergence creates seamless customer journeys and drives measurable engagement.

Example: Fashion Retailer Uses AR in Catalogues
A high-street fashion brand launched an AR-enabled print catalogue where users could scan pages to see the outfits worn in motion, view multiple colorways, and purchase instantly. Engagement rates tripled compared to traditional lookbooks.

4. Sustainable Print Innovations

Innovation isn’t just about tech—it’s also about responsibility. New print technologies are increasingly sustainable, using recyclable substrates, biodegradable materials, and eco-friendly inks. Brands that align with these trends appeal to the growing number of consumers who value conscious choices.

Case Study: Beauty Brand Goes Green with Seed Paper
A natural skincare company launched a direct mail campaign printed on wildflower seed paper. The campaign message emphasized self-care and growth—and customers could literally plant the message. Response rates were 60% higher than average.

Final Thoughts

Print is no longer just about ink on paper—it’s a dynamic, evolving medium pushing the boundaries of creativity, scale, and interactivity. From 3D printing to Really Really Large Format Printing and smart integrations, the future of print is filled with possibility. For marketers and retailers looking to make a massive impact, embracing these innovations isn’t optional—it’s essential. Now is the time to print like never